Con la campaña "Cambie su casa para que quede bien con su vida", realizada para ANZ Bank, la agencia australiana M&C Saatchi se adjudicó el gran premio "Echo Diamante" en la 74° Edición Anual de los International Echo Awards que organiza la DMA (Direct Marketing Association).
Estados Unidos dominó la competencia con 28 trofeos, secundado por Inglaterra con 9. Tercero quedó Australia con 8, seguido por España con 5 y Austria con 4.
Por otra parte, las redes más premiadas fueron Proximity, que obtuvo 14 Echos y OgilvyOne, con 8 premios. En la nota, la lista completa de ganadores.
ORO
Business Category: | Campaign: | Client: | Agency: |
Financial Products and Services Multimedia/Integrated Media | "Relationship Builder Bundled Solutions Wave Eight" | Scotiabank (The Bank of
| Arc Marketing. Toronto, Canada |
Travel & Hospitality/Transportation Flat/Dimensional Mail | "Media Kit and Media Postcard" | Saint Louis Black Repertory Company. | Rodgers Townsend. |
Non Profit Flat/Dimensional Mail | "Water of Life" MSI Campaign | World Vision | Russ Reid Company. Pasadena, CA |
Business and Consumer Services Flat/Dimensional Mail | "Sweet Deal"
| UPS. | The |
Business and Consumer Services Multimedia/Integrated Media | "A Smarter Way To Find A Better Job" | CareerBuilder.com. | Cramer-Krasselt. Chicago, IL |
Non-Profit Flat/Dimensional Mail | "Dos por dos" | Philippine Animal Welfare Society (PAWS). | BCD Pinpoint Direct |
Travel & Hospitality/Transportation Flat/Dimensional Mail | "Travel Agent Strikes Again" | NH Hoteles. | OgilvyOne worldwide. Madrid, Spain |
Business/Consumer Services Multimedia/Integrated Media | "The Letter That Never Arrived
| (self - promotion)" | CP Comunicación Proximity, CP Data Optimum, CP Interactive. Madrid, Spain |
Non-Profit Multimedia/Integrated Media | "Don't Lie At Yourself!" | AIDS Help Association | Palla, Koblinger_Proximity. Vienna, Austria |
Financial Products and Services Flat/Dimensional Mail | "The Mini Money Book" | Prudential (UK) | TBWAGGT. |
Financial Products and Services Multimedia/Integrated Media | "Itaú Femme Life: A "Women's Club" Insurance Policy"
| Itaú Seguros | Fabrica Comunicação Dirigida |
Financial Products and Services Multimedia/Integrated Media | "Change Your Home to Suit Your Life" | ANZ Bank | M&C Saatchi. Melbourne, Australia |
Communications/Utilities Flat/Dimensional Mail | "Finding New Paths" | Song Networks | GEKKO. Frederiksbeg, Denmark |
PLATA
Nonprofit
Flat/Dimensional Mail
UNICEF - Omo Water Project
UNICEF UK - London, United Kingdom
TBWAGGT - London, United Kingdom
Flat/Dimensional Mail
Bush Wilderness Threats Prospect
The Wilderness Society - Washington, DC
Adams Hussey & Associates - Washington, DC
Flat/Dimensional Mail
Defenders of Wildlife "Humor Can Work" Prospect
Defenders of Wildlife -
Flat/Dimensional Mail
Doolittle Tri-Photo
WWII Veterans Committee -
Fund Raising Strategies, Inc. -
Multimedia/Integrated Media
"Gold Medal" Major Donor Event Program
National Republican Congressional Committee - Washington, DC
InfoCision Management Corp. - Akron, OH
Multimedia/Integrated Media
Harvest of Hope Middle Donor Campaign
World Vision Canada - Mississauga, Canada
Russ Reid Company - Pasadena, CA
Financial Products and Services
Flat/Dimensional Mail
Group Universal Life Insurance Enrollment
SunTrust Banks, Inc. - Atlanta, GA
Marsh - West Des Moines, IA
Flat/Dimensional Mail
Juniper Brand - "Pinch Yourself"
Juniper - Wilmington, DE
Rapp Collins - New York, NY
Flat/Dimensional Mail
Payment Arrangements - All Walks of Life
Citicorp Credit Services, Inc. - Long Island City, NY
Customer Growth - Blau Moritz Partnership, Inc. - Westport, CT
Flat/Dimensional Mail
Dresdner Bank "boundary stone"
Dresdner Bank AG - Frankfurt/Main, Germany
OgilvyOne worldwide - Frankfurt/Main, Germany
Flat/Dimensional Mail
bacaMED - "Success Remedy"
Bank Austria Creditanstalt Leasing - Vienna, Austria
Palla, Koblinger_Proximity - Vienna, Austria
TV/Radio/Infomercial
Swap yer DRTV
Lloyds TSB - London, United Kingdom
WWAV Rapp Collins - London, United Kingdom
Multimedia/Integrated Media
The Plan From The Pru
Prudential (UK) - London, United Kingdom
TBWAGGT - London, United Kingdom
Multimedia/Integrated Media
Zero - Student Options
Commonwealth Bank of Australia - Sydney, Australia
The Three Six Zero Partnership - Sydney, Australia
Flat/Dimensional Mail
SBI Life SCHOLAR Lead Generation Program
SBI Life Insurance Company Ltd. - Mumbai, India
OgilvyOne worldwide - Mumbai, India
Pharmaceutical/Healthcare
Flat/Dimensional Mail
"Old habits"
AstraZeneca AS - Oslo, Norway
New Deal Relasjon DDB AS - Oslo, Norway
Communications/Utilities
Flat/Dimensional Mail
"Anna" - the perfect employee
Telenor - Business Division - Oslo, Norway
Leo Burnett/iLeo - Oslo, Norway
Hutch ET Campaign
Hutchison Essar Telecom Ltd. - Chennai, India
OgilvyOne worldwide - Chennai, India
Retailing
Flat/Dimensional Mail
2002 June Great Customer - Free Framing DM
The Great Indoors - Hoffman Estates, IL
Wunderman - Chicago, IL
Publishing
Multimedia/Integrated Media
DMA Annual Conference & Exhibit: Campaign & Promotion
Hewlett-Packard - Boise, ID
Digital Marketing - Minneapolis, MN
Multimedia/Integrated Media
Alliance Against Cancer
Reader's Digest Argentina S.A. / Fundación SALES - Buenos Aires, Argentina
CP Comunicación Proximity - Buenos Aires, Argentina
Flat/Dimensional Mail
Security Direct Mail
Element K Courseware - Rochester, NY
The Verdi Group, Inc. - Rochester, NY
Automotive
Multimedia/Integrated Media
Passat Protect
Volkswagen Argentina S.A. - Buenos Aires, Argentina
CP Comunicación Proximity - Buenos Aires, Argentina
Travel & Hospitality/Transportation
TV/Radio/Infomercial
Deni Ute Muster
Deni Ute Muster Committee - Deniliquin, Australia
Bristow/Prentice/Lambaart/Budd - Albert Park, Australia
Flat/Dimensional Mail
Thalys Flipbook
Thalys International SCRL - Brussels, Belgium
OgilvyOne worldwide - Frankfurt/Main, Germany
Flat/Dimensional Mail
Take 2
Marriott International - Bethesda, MD
MRM Partners - New York, NY
Business and Consumer Services
Flat/Dimensional Mail
The Wallpaper Collection
Post Danmark (The Royal Danish Mail) - Copenhagen, Denmark
MRM Partners/Medialog - Copenhagen, Denmark
Flat/Dimensional Mail
Route of the Dragon
CEPSA - Residential Heating and Hot Water - Madrid, Spain
CP Comunicación Proximity - Madrid, Spain
Internet/Interactive Media
Tremor Online Recruiting Campaign
Tremor / Procter & Gamble - Cincinnati, OH
MRM Partners - New York, NY
Product Manufacturing and Distribution
Multimedia/Integrated Media
"The Scout"
American Nike, S.A. - Barcelona, Spain
CP Comunicación Proximity, CP Interactive, CP Data Optimum - Barcelona, Spain
BRONCE
Nonprofit
Alternative Media
Stick
Sydney Dogs' Home - Carlton, Australia
M&C Saatchi - Sydney, Australia
Flat/Dimensional Mail
Danny Thomas Vintage Print Appeal
St. Jude Children's Research Hospital - Memphis, TN
Lisa Selner Creative - Ashburn, VA
Flat/Dimensional Mail
World Relief Major Donor "Coffee" Mailing
World Relief - Baltimore, MD
Bennett Kuhn Varner Inc. - Atlanta, GA
Multimedia/Integrated Media
"Join Cubs" Recruitment Campaign
Indianhead Council, Boy Scouts of America - St. Paul, MN
Carmichael Lynch - Minneapolis, MN
Flat/Dimensional Mail
World Jewish Congress Anti-Semitism in the United Nations Appeal
World Jewish Congress - New York, NY
Adams Hussey & Associates - Washington, DC
Flat/Dimensional Mail
Birthday Bounceback (English & Spanish)
World Vision US - Federal Way, WA
Russ Reid Company - Pasadena, CA
Flat/Dimensional Mail
Boler
The American Cancer Society - Atlanta, GA
Epsilon - Wakefield, MA
Flat/Dimensional Mail
"Wild Wood" Campaign
The Royal Horticultural Society - London, United Kingdom
Whitewater - London, United Kingdom
Publishing
Flat/Dimensional Mail
"Shoes for You"
Falter, Weekly Newspaper - Vienna, Austria
Palla, Koblinger_Proximity - Vienna, Austria
Flat/Dimensional Mail
"The Deadline" Personalized Direct Marketing Program
Sonopress LLC and DITAN Corporation - Weaverville, NC
Cole & Company, Inc. - Boston, MA
Flat/Dimensional Mail
NATIONAL GEOGRAPHIC 100 BEST PICTURES Inserted Package
National Geographic Society - Washington, DC
Product Manufacturing and Distribution
Multimedia/Integrated Media
Sunlight GoAheadGetDirty Loyalty Club
Unilever Canada - Toronto, Canada
Venture Communications - Calgary, Canada
Flat/Dimensional Mail
Performance Is Everything
NORDYNE, Inc. - O'Fallon, MO
Brighton USA - Webster Groves, MO
Internet/Interactive Media
Cuervo.com
Jose Cuervo International - New York, NY
DraftWorldwide - New York, NY
CarlingLive Migration
Coors Brewers - Burton-on-Trent, United Kingdom
WWAV Rapp Collins Worldwide -
Flat/Dimensional Mail
Kenco Purely Rollout Mailing
Kraft Foods UK. LTD. - Cheltenham, United Kingdom
DraftWorldwide - London - United Kingdom
Information Technologies
Flat/Dimensional Mail
Its For You: IT Services Lead Generation To Chief Information Officers
Siemens Business Services - Dublin, Ireland
TecBrand - Dublin, Ireland
Travel & Hospitality/Transportation
Flat/Dimensional Mail
BP FueIMaster Express
BP South Africa - Johannesburg, South Africa
OgilvyOne worldwide -
Business and Consumer Services
TV/Radio/Infomercial
"Triplets" Animated Stick Figure DRTV Campaign
Consumerinfo.com - Irvine, CA
The Response Shop, Inc. - La Jolla, CA
Multimedia/Integrated Media
Ogilvy 360? Graduate Recruitment (self - promotion)
Ogilvy - London, United Kingdom
Flat/Dimensional Mail
A Major Launch (self - promotion)
CP Comunicación Levante - Alicante, Spain
Flat/Dimensional Mail
Dates
Embratel - Rio De Janeiro, Brazil
Salem - São Paulo, Brazil
Flat/Dimensional Mail
Numbers
Embratel - Rio de Janeiro, Brazil
Salem - São Paulo, Brazil
Communications/Utilities
Flat/Dimensional Mail
The pay-as-you-go CashBook
NetCom GSM AS - Oslo, Norway
BBDO Proximity - Oslo, Norway
Flat/Dimensional Mail
"IN THE BRAINS - IN THE HANDS"
MobilKom Austria - Vienna, Austria
Palla, Koblinger_Proximity - Vienna, Austria
Flat/Dimensional Mail
JetStream Small Business Campaign
Telecom New Zealand - Wellington, New Zealand
AIM Proximity - Wellington, New Zealand
Flat/Dimensional Mail
Fly and Buy Migration
Telecom New Zealand - Wellington, New Zealand
AIM Proximity - Wellington, New Zealand
Financial Products and Services
Absolutely Nothing Pack
Egg - London, United Kingdom
Lowe Plus - London, United Kingdom
Flat/Dimensional Mail
Doodle
ANZ Bank - Melbourne, Australia
Clemenger Proximity - Melbourne, Australia
Flat/Dimensional Mail
Monopoly
ANZ Bank - Melbourne, Australia
M&C Saatchi - Melbourne, Australia
Multimedia/Integrated Media
American Express Premium Banking
American Express - Singapore
OgilvyOne worldwide - Singapore
