El 18 de noviembre pasado se comunicaron los ganadores del London Award Festival, galardón que premia los mejores trabajos de diseño, packaging, comunicación interactiva, prensa, exterior, radio y cine/televisión. En total se entregaron 130 premios y, de ellos, 4 correspondieron a agencias españolas.
La agencia especializada Nuts Design & Communication de Brasil obtuvo el Gran Premio de Diseño con un trabajo de autopromoción, mientras que el mejor diseño de packaging fue para Wolff Olins Londres con su trabajo para Sen.
En cuanto al resto de categorías, en Internet se dio un Grand Prix al mejor website para R/GA de Nueva York por la web para Nike Lab y otra al mejr banner para Harrison Human Bates por su trabajo para People Oppossing Women Abuse. En exterior, la agencia Crispin Porter + Bogusky consiguió el Grand Prix con su campaña para Mini, mientras que en radio el galardón fue para Arnold Worldwide, Boston/ Crispin Porter + Bogusky, de Miami, con el trabajo para American Legacy Foundation. Por último, el Grand Prix de cine y televisión fue para Arnold Worldwide Boston con su trabajo para Volkswagen of America.
Las agencias españolas que obtuvieron premios en los London International Advertising Awards 2003 fueron las siguientes: Double You Barcelona en Interactive (2 premios) por sus trabajos para Diesel Live Actino (banner interactivo) y Audi A3 (sector automoción); Tiempo BBDO Barcelona (Print/Apparel) con la campaña "Breasts para Aznar, SA - Marie Claire Mini Tights; y McCann Erickson Madrid (Print/Public Service Social Welfare Campaign) por su acción "Disentery - Faringitis - Sida Rojo - Sida Azul", para Médicos Sin Fronteras.
TODOS LOS PREMIADOS
DESIGN
ANNUAL REPORTS
· "Alcon 2002 Annual Report", de Cahan & Associates, San Francisco.
BEST USE OF ILLUSTRATION
· "Channel 4", de Browns, London.
BROCHURES CATALOGUES - AUTOMOTIVE
· "smart brand book" de Springer & Jacoby Hamburg Taipei
BROCHURES, CATALOGUES - CONSUMER
· "Let's Travel Abroad Book" de JIC Corporation Tokyo
BROCHURES, CATALOGUES - TRADE
· "Revista Casa do Vaticano" de DPZ São Paulo para Graficos Burti
CORPORATE IDENTITY
· "Cartão de Visitas" de República das Idéias Porto Alegre para República das Idéias
DIRECT MAIL - CONSUMER
· "New Beetle Convertible Owner's Guide" de Arnold Worldwide, Boston para Volkswagen of America
DIRECT MAIL - TRADE
· "Dresdner Bank Business Accounts" de OgilvyOne worldwide Frankfurt para Dresdner Bank
INVITATIONS, ANNOUNCEMENTS
· "Absolut" de Grottera, São Paulo
SELF-PROMOTION
· "Linha Boxes" de Nuts Design & Comunicações, São Paulo
T-SHIRTS, WEARABLES
· "Ho Xiao-Xien Cinema Promotional Piece" de airepublic, Taipei
INTERACTIVE MEDIA
BEYOND THE BANNER
. www.diesel.com/liveaction, de DoubleYou, Barcelona para Diesel Live Actino.
INTERACTIVE BANNER
. www.harrisonhumanbates.com/powa/flinch.html, de HarrisonHuman Bates, Sandton para People Opposing Women Abuse.
LINK ONLY
. www.awardjvmde/en/boxing, de Jung von Matt frontend Hamburg para Boxing Movement Sportstätte.
ON-LINE CAMPAIGN
. www.awardsagenciaclick.com/br/virtualcostumes/en, de AgênciaClick, São Paulo para Messenger Change Alias Feature
APPAREL
. www.nikewomen.com, de Framfab Denmark, Copenhagen para Nike Women.
AUTOMOTIVE
. www.doubleyou.com/festivals/audia3/london.html, de DoubleYou, Barcelona Audi A3.
BEVERAGES
. www.bacardi.de, de argonauten360°, Berlin para Bacardi.
CORPORATE IMAGE
. www.nikefreestyle.com, de Framfab Denmark Copenhagen para Nike Freestyle.
COSMETICS
. www.aoi-dc.com/pn-world.html, de Shiseido Co. Ltd, Tokio para Shiseido PN - pn-worldtv
E-COMMERCE
. www.topshop.co.uk, de Hi-ReS!, London para Topshop.
EDUCATION
. www.culturecastles.co.uk, de Smiling Wolf, Liverpool para Culture Castles.
ELECTRONICS
. www.samsung.com/matrix, de Redpill Productions, New York Nutility, Seoul para Samsung & the Matrix Reloaded
ENTERTAINMENT
. www.nikelab.com, de R/GA, New York para Nike Lab.
FOODS
. www.magnum7sins.com, de Site Builders para Mágnum.
HEALTH/ HOME/ LIVING
. www.awardssj.com/liaa03/cancer, de Springer & Jacoby Hamburg para Lifelinede.
MEDIA PROMOTION
. www.laddb.com/tribalddb/HULKpresentation/index8b.html, de Tribal DDB Los Angeles para Hulk.
ON-LINE GAMES
. www.drinkmilkca, de Site Builder / Site Manager: Tribal DDB Canada Vancouver para Milk.
PUBLIC SERVICE
. www.thetruth.com, de Arnold Worldwide, Boston / Crispin Porter + Bogusky
Miami para American Legacy Foundation.
RETAIL STORES
. www.unboring.com, de Circle, Boston para IKEA.
SELF-PROMOTION
. www.viewroomeurorscg.com/hk/viewroom/adc/euro_xmas/index.htm, de Euro RSCG Partnership Hong Kong para Christmas Greeting - Joy To The World
SPORTS
. www.nikerunning.com, de R/GA, New York para Nike Running
TRAVEL
. www.phsinteractivefi.com/competitions/liaa2003/snowflake, de PHS Interactive, Helsinki para Snowflake.
OUTDOOR
BILLBOARD CAMPAIGN
. "The Protestant Church", de Jung von Matt Stuttgart para Jung von Matt Stuttgart.
POSTER CAMPAIGN
. "Suspenders, Bikini, Topless", de Ogilvy & Mather Advertising Singapore para Gaelic Inns.
SPECTACULAR CAMPAIGN
. "Oversized: Trash /Newspaper / Phone", de Crispin Porter + Bogusky Miami para MINI.
BILLBOARDS
. "No Parking", de Saatchi & Saatchi Copenhagen para DaimlerChrysler, Smart.
POSTER
. "Just Do it", de Leo Burnett, Lisbon para Herédia Coffee.
SPECTACULAR
. "The Ultimate Adhesive", de Ogilvy & Mather, Mumbai para Pidilite Industries - Float
TRANSPORT
. "Shark", de Amsterdam Advertising Ámsterdam para National Geographic Channel
PACKAGING
AUTOMOTIVE PRODUCTS
· "Kubu Shock Absorbers" de The Jupiter Drawing Room Cape Town para Gabriel Shock Absorbers
BEVERAGES - ALCOHOLIC
· "Lo Tengo" de Stranger & Stranger London para Bodegas Norton
BEVERAGES - NON-ALCOHOLIC
· "Tazo Travel Tin" Sandstrom Design, Portland para Tazo
COMPUTER SOFTWARE ELECTRONICS
· "Race Scanner Intercom" de Circle R Group Fort Worth para RadioShack Corporation
CONFECTIONERY/ SNACKS
· "Ajino-Menge" de Tokyo Great Visual Inc, Tokyo para Akebono Inc
COSMETICS
· "SMB SAS", de Shiseido Co. Ltd, Tokio tephanemarais para SMB SAS
DAIRY PRODUCTS
· "Schroeder Milk Packaging" de Bamboo, St Paul para Schroeder Company
ENTERTAINMENT/ MUSIC
· "Wintry Night (DVD)" de Public Television Service Foundation, Taipei
FOODS
· "Fresh Soup" de TAXI Studio Bristol para Somerfield
GIFT ITEMS
· "Tazo Ceremonial Tea Set" de Sandstrom Design, Portland para Tazo
HOME PRODUCTS REDESIGNED PACKAGE
· "New Easy-to-use Package of Hearing Aid Battery" de Panasonic Design Company para Matsushita Battery Industrial Co. Ltd
INDUSTRIAL
· "Bit Bull" de Brandid, Toronto para The Mibro Group
PHARMACEUTICALS
· "Sen" de Wolff Olins, London para Hutchison Whampoa
SPECIAL PACKAGING
· "De Beers" de Dew Gibbons, London
TOBACCO
· "Camel Exotic Blends" de Design Factory International Winston-Salem para RJ Reynolds Tobacco Company
TOILETRIES/ HAIR CARE
· "Know How" de Pearlfisher, London para Michael Van Clarke
CONSUMER CAMPAIGN
. "Mosquito, Fly, Bug, Spider", de Grey Worldwide, Auckland para Tonhaus, Hamburg.
PUBLIC SERVICE. SOCIAL WELFARE CAMPAIGN
. "Disentery - Faringitis - Sida Rojo - Sida Azul", de McCann-Erickson Madrid para Médicos Sin Fronteras.
TRADE CAMPAIGN
. "Impossible Scripts", de Springer & Jacoby, Hamburg para Tonhaus, Hamburg.
APPAREL
. "Breasts", de Tiempo BBDO, Barcelona para Aznar, SA - Marie Claire Mini Tights.
ART DIRECTION
. "Jet", de DDB Worldwide, Hong Kong para Volkswagen.
AUTOMOTIVE
. "Weekly World News", de Crispin Porter + Bogusky
Miami Circle, Boston para Mini.
BANKING/ FINANCIAL/ INSURANCE
. "Eiffel Tower", de The Jupiter Drawing Room Johannesburg para Nedbank Corporate.
BEST USE OF ILLUSTRATION
. "Isaac Newton", de Mega.com Advertising Shanghai para WWF.
BEST USE OF PHOTOGRAPHY
. "The Puncher-Ad", de Scholz & Friends, Berlin para Herlitz PBS AG.
BEVERAGES - ALCOHOLIC
. "Barley Bag", de Publicis, Toronto para Amsterdam Brewing Co.
BEVERAGES - NON-ALCOHOLIC
. "I Want You", de AlmapBBDO, São Paulo para Pepsi.
COPYWRITING
. "The Swiss-Army-knife", de Scholz & Friends, Berlin para Messerfabrik Victorinox.
CORPORATE
. "Airplane", de Leo Burnett del Perú SA Lima para Gran APAP 2003.
ENTERTAINMENT
. "Polar Bear", de Del Campo Nazca Saatchi&Saatchi Buenos Aires para Zoo de Buenos Aires.
FOODS
. "Poppy Seeds", de Springer & Jacoby Hamburg para Dat Backhus Heinz Bräuer & Co.
HOME ENTERTAINMENT EQUIPMENT
. "Sign Language", de Springer & Jacoby, Hamburg para Panasonic Deutschland.
HOME FURNISHINGS APPLIANCES
. "Earth Defense Forces", de ADK Inc, Tokyo para Toshiba Corporation.
HOME MAINTENANCE
. "Bug", de Grey Worldwide, Auckland para Kiwicare Bug Bomb -
MEDIA PROMOTION
. "Office", de Ogilvy & Mather Advertising para Spade Magazine. :
OFFICE EQUIPMENT
. "Buy Pen", de Grey Brasil, São Paulo para 3M.
PERSONAL/GIFT ITEMS
. "Life Support System", de Ogilvy & Mather, Brussels para Jansport Backpacks - Life Support System.
PHARMACEUTICALS
. "Bed", de Young & Rubicam Argentina para Kopelco SA, Tulipan Condoms.
PUBLIC SERVICE. SOCIAL WELFARE
. "Birthday Cake", de DYR Wunderman Singapore para Singapore Environment Council.
RECREATION EQUIPMENT
. "Snow", de Crispin Porter + Bogusky Miami para GIRO.
RETAIL FOODS
. "Italian Food Indian Style", de Jung von Matt, Limmat Zurcí para Settebello Italian and Indian Specialities.
RETAIL SERVICES
. "Tattoos", de Jung von Matt Hamburg para Tattoostudio Jungbluth.
RETAIL STORES
. "Shadows" - "Clock", de Crispin Porter + Bogusky Miami para IKEA.
TRADE
. "Handy Chinese", de TAXI, Toronto para Anthony Cheung Photographer.
RADIO
CAMPAIGN
· "Baby-Sitter, Unavailable, Holiday Check List, Elvis" de McCann-Erickson (Manchester) Prestbury United Kingdom para Durex Condom
PUBLIC SERVICE SOCIAL WELFARE CAMPAIGN
· "Part One, Part Two, Part Three, Part Four" de 96.9 Viking FM Hull United Kingdom para Women's Aid/Hull City Council
AUTOMOTIVE
· "Motorsound" de Springer & Jacoby Hamburg para Mercedes-Benz C-Class
BEVERAGES - ALCOHOLIC
· "Double Double" de Downtown Partners DDB Toronto para Bud Light
BEVERAGES - NON-ALCOHOLIC
· "Yeah, I've Tried It" de Target Marketing & Communications St John's, Canada para Irving World of Taste Coffee
CONCEIVED & PRODUCED BY STATION
· "Lest We Forget" de B105 FM, Brisbane para ANZAC Day Commemoration and Badges
COPYWRITING
· "Saffron" de The Jupiter Drawing Room Johannesburg para Nedbank
COSMETICS, TOILETRIES PHARMACEUTICALS
· "Baby-Sitter" de McCann-Erickson (Manchester) Prestbury United Kingdom para Durex Condom
HOME PRODUCTS
· "A Very Corny Spot" de Cramer-Krasselt Milwaukee para Bird's Eye
HUMOUR
· "Yeah, I've Tried It" de Target Marketing & Communications St John's para Irving World of Taste Coffee
MEDIA PROMOTION
· "George Bush/Everyone" de In-House, New York - World Wide Wadio Hollywood para Comedy Central 'South Park'
PERSONAL GIFT ITEMS
· "Shah Jahan" de DYR Wunderman Singapore para Oriental Hotel Cookbook Editions Didier Millet
PUBLIC SERVICE/SOCIAL WELFARE
· "Positive" de Arnold Worldwide Boston para American Legacy Foundation
RETAIL FOODS
· "La Cucaracha" de Jung von Matt Limmat, Zurich para Mexican Restaurant
RETAIL SERVICES
· "Father" de DeVito Verdi New York para Mt Sinai
SOUND DESIGN
· "Heartbeat" de Fox Sports In-House Los Angeles para Fox Sports Nascar 2003
TRAVEL
· "Noel Coward 1" de Capital Ideas London para British Airways
TV and CINEMA
CAMPAIGN
. "Bubble Boy" - "Squares" - "Chain Reaction", de Arnold Worldwide Boston para Volkswagen of America.
LOW BUDGET CAMPAIGN
. "For Everyone" - "For Everyone Football" - "Start Again", de McCann-Erickson Argentina para Coca-Cola.
ANIMATION-CEL
. "School", de McCann-Erickson San Francisco para Microsoft.
ANIMATION-COMPUTER
. "Noah", de Fallon Minneapolis para The St Paul.
APPAREL
. "Car", de Bartle Bogle Hegarty New York para Levi's.
AUTOMOTIVE
. " Cog", de Wieden + Kennedy London para Honda Accord.
BANKING/FINANCIAL/INSURANCE
. " Sheens", de BBDO New York para VISA.
BEVERAGES - ALCOHOLIC
. "History", de Downtown Partners DDB para Bud Light.
CINEMATOGRAPHY
. "Under Five", de Leo Burnett Chicago para Ad Council - United Nations Foundation.
CORPORATE
. "Road", de Lowe Brazil São Paulo para Renault Brazil
DAIRY PRODUCTS
. " Pinata/Dec", de DDB Chicago para Cheese.
DIRECTION-DIALOGUE
. " Perfect Life", de Mullen, Wenham Massachussets para LendingTree.com.
DIRECTION-VISUAL
. "Solo", de Saatchi & Saatchi California para Toyota Camry.
EDITING
. " The Trip", de Young & Rubicam New York para Sony.
HOME ENTERTAINMENT
. "X-BOX - Eartennis", de Bartle Bogle Hegarty London para Microsoft.
HUMOUR
. "Greetings", de Downtown Partners DDB Toronto para Labatt Breweries of Canada - Bud Light.
LOW BUDGET
. "SWR 'Against Violence In Media' - Memories", de Ogilvy & Mather Frankfurt para SWR Television Station Baden Baden.
MEDIA PROMOTION
. "The ABC-Commercial", de Scholz & Friends Berlin para Berliner Zeitung.
OFFICE EQUIPMENT
. "TravelMate C100 Convertible. Tablet PC - Village", de Inside Studio
Taipei para Acer Incorporated.
ORIGINAL MUSIC SCORING
. "Speed Chain", de Weiden & Kennedy Pórtland para Nike.
PHARMACEUTICALS
. " Date", de BDDP & FILS Boulogne Billancourt France para Manix Gel Lubricant.
PUBLIC SERVICE/SOCIAL WELFARE
. "No Brainer", de Saatchi & Saatchi Auckland para NSAD - Care NZ.
RETAIL FOODS
. "McDonald's", de Cossette Communications Marketing Toronto para McDonald's Restaurants of Canada.
RETAIL SERVICES
. "Desert Island", de BBDO New York para FedEx.
RETAIL STORES
. " Lamp", de Crispin Porter + Bogusky Miami para IKEA.
SOUND DESIGN
. "Tuk Tuk", de BBDO Asia Pacific para VISA.
SPECIAL ADAPTATION OF MUSIC
. "Animated", de BBDO New York para Pepsi/Mountain Dew.
SPECIAL EFFECTS
. "Mechanical Legs", de TBWA/Chiat/Day San Francisco para Adidas.
UTILITIES
. " Sofa", de BBDO/Portugal Lisbon para Optimus - SMS
